Branding & Design

Categories: branding & disign
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About Course

The Branding & Design training teaches you how to create a coherent, professional, and impactful visual identity for a brand. You will discover how to develop a graphic charter, a logo, a visual universe, as well as storytelling that strengthens brand perception. Through practical exercises, you will learn to use modern design tools to produce professional visuals adapted to social media, websites, and corporate communication.

What Will You Learn?

  • At the end of this training, you will be able to:
  • Understand the fundamentals of branding and brand identity.
  • Create a complete graphic charter (colors, typography, visual styles).
  • Design a coherent logo and its variations.
  • Develop a recognizable visual universe (patterns, icons, styles).
  • Use design tools such as Canva, Adobe Express, or other simple tools.
  • Create professional templates for your social media: posts, stories, banners.
  • Understand the psychology of colors and shapes.
  • Apply branding to your online and print communication.
  • Build a structured brand book.
  • Ensure visual consistency across all media.

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