Marketing Digital & Community Management

What Will You Learn?

• At the end of this training, you will be able to:
• Understand the fundamentals of digital marketing and social media.
• Build a coherent and effective communication strategy.
• Manage and engage a community on Facebook, Instagram, TikTok, LinkedIn, etc.
• Master content creation tools (Canva, creative suites…).
• Plan, publish, and analyze your content.
• Conduct effective digital monitoring and follow trends.
• Set up advertising campaigns (Meta Ads, Google Ads).
• Read and interpret statistics to improve your performance.
• Develop brand image and audience engagement.
• Manage interactions, moderate, and respond to comments/messages.