Strategy & business
Running a business in Cameroon from abroad
Dashboards, access rights, cash and Mobile Money, stock counts, your local team and routines: how to run a business in Cameroon when you live abroad.
Topic · Strategy & business
Strategy and business: investing in the right order
4 guides
Strategy & business
Keeping your best technical people: what works in an African SME
Hiring, onboarding and retaining technical talent in Cameroon, against competition from international remote work.
Strategy & business
Digital marketing for SMEs in Cameroon: the foundation that actually pays
Google Business Profile, WhatsApp Business, local SEO and measurement: building an online presence that generates enquiries, not views.
Strategy & business
IT for a growing business: where to start and in what order to invest
Seven foundations to put in place, in order, with the real cost trade-offs for a business operating in Cameroon.
About this topic
A business going digital often starts at the wrong end: a website or a management system, before named accounts, professional email and backups. These guides set out a realistic order of investment for a company in Cameroon, then cover the online presence that produces enquiries rather than views: a complete Google Business Profile, WhatsApp Business with a measured response time, one page per service, and tracking where each contact came from. They also deal with the team: hiring technical people against international remote work, getting the first thirty days right, making progression legible, and keeping knowledge when someone leaves. Each guide starts from the questions business owners actually ask us, and says what to do first and what can wait when the budget is tight.